Design Team

Our In-House Design Team

Sometimes, we just can't find a product that meets our tough standards. Sometimes, we have an idea for an item that doesn't exist yet. And sometimes, our Parents' Panel makes a suggestion that sparks an "Ah-Ha!" moment. That's when we call on our own in-house design team to create an original product.

We invest months—sometimes years—in the development of our exclusive products. We literally search the globe for the finest quality materials and craftsmanship. We insist on very high performance, and continually tweak our prototypes until we're satisfied. And we pay attention to the little details and ingenious features that make a product stand out.

To date, we have more than 300 exclusive products in our private collection. Whether its developmental toys, Sun Smarties™ UPF-apparel, Cozy Cub™ winter wear, or kid-friendly furniture, we put our heart and soul into these products. And you can only find them here!