Sun Protection Simplified: Sun Smarties™ UPF 50+ Kids' Apparel

One of the greatest gifts that parents can give their children is healthy sun protection habits. After all, kids absorb 80% of lifetime sun exposure before age 18, and just two childhood sunburns can increase the risk of developing skin cancer later.

According to the American Academy of Pediatrics, parents' best defense against the sun is simple: cover up those kids! The solution: our Sun Smarties™ UPF 50+ apparel. It offers the highest available level of protection—and it's all mix and match, so you can build a great summer wardrobe from just a few pieces.

Mix and Match Made Easy — Pick a tee, choose a bottom, top it with a sun hat! These stain-resistant tee shirts are 100% cotton, and the swim bottoms, skirts, and trunks feature smart, built-in swim diapers.

Protect Little Peepers — Kids' eyes are extra-sensitive to sun damage. In fact, UV rays can actually lead to cataracts and macular degeneration! Beyond cute, these serious shades block 100% of UV rays. They feature polycarbonate safety lenses and are available with pliable rubber frames or stretchy neoprene straps™a great choice for infants.

Extra Coverage That's Extra Cool — Super-sensitive skin? Lucky enough to hang out at the beach all day? When extra protection is needed, zip suits and rash guards are the answer. No protests…kids love wearing them, thanks to the silky, stretchy feel and sporty surfer look.

Take Care of Tootsies — One spot that's easy to overlook is the tops of tiny feet. Swim shoes and surf socks not only shield tender skin—even in water—but protect delicate soles from hot sand and rocky beaches.

Swim Diapers: Give the Planet (and Your Wallet) a Break! We've been offering fabric swim diapers for years, but last year they really took off. After all, they're more hygienic and affordable than soggy disposables…they're approved for use in public pools?and they're a great way to raise a "green" baby. Available in swimsuits, trunks, and simple diapers.