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Clothing Faves

We know you can buy baby and kids' clothing just about anywhere. But we don't sell ordinary kids' clothes. Our focus is specialized children's apparel that works harder and smarter than everyday kids' clothing, whether protecting children from UV rays or keeping them safer in their cribs. We also bring you hard-to-find items like super-cute preemie clothes.

  • Sun Smarties Baby and Kids' UV Clothing - We're so committed to kids' sun protection, we developed Sun Smarties, our exclusive line children's UV clothing. Find quality kids' swimwear, playwear, shirts, rash guards, and more. All UPF 50+, the highest level of sun protection apparel you can find!

  • Sun Smarties Gear - Find head-to-toe sun protection solutions, including baby and kids' sun hats, sunglasses, swim shoes, and even cabanas.

  • Cozy Cub Baby and Kids' Winter Clothing - We couldn't find kids' outerwear that met all our standards, so we designed our own Cozy Cub baby and kids' winter clothes. It' s all soft, warm, and easy-on, including baby buntings, kids' snowsuits, snow pants, winter boots, gloves, mittens and hats (including our famous kids' fleece!)

  • Preemie Clothes - It's not always easy to find adorable, stylish preemie clothing, but we did! Find darling preemie dresses, caps, sleep sacks, and more.

  • Kids' Sleepwear - Our baby sleepwear isn't just warm and cozy, its intelligent design may protect against SIDS! We offer carefully-chosen baby and toddler sleep sacks, blanket sleepers, and soothing swaddles, plus cute, cozy kids' pajamas.

  • Kids' Footwear - Featuring baby, toddler, and kids' shoes designed to pamper growing feet! See our exclusive kids' footwear—including our signature baby soft shoes—plus slippers, sandals, boots, and more.

  • Kids' Accessories - Find baby hats, bodysuits, clothing extenders, and more.

  • Baby and Kids' Costumes - If you're looking for high-quality baby and kids' costumes that you can pass along or repurpose for dress-up and role play, here you go! Find adorable baby buntings, toddler costumes, and unique boys and girls' costumes for Halloween and beyond.
Sun Smarties UV Clothing



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For two decades, parents have trusted One Step Ahead to bring them quality, innovative baby products. Unlike other baby companies, we pre-test everything we sell, from state-of-the-art strollers and car seats to medical-grade breast pumps and proven potty training aids. We only bring you the best baby gear and accessories all approved by our real-life Parents Panel.

Whether you're looking for designer crib bedding or top-performing baby slings, carriers, or teething aids, you'll find them here, along with a thoughtful selection of educational baby and toddler toys. When we can't find products that meet our standards, we create our own. See our exclusive baby clothes, diaper bags, baby bath supplies, and unique, personalized baby gifts.

We're more than a source for unique, hard-to-find baby products. We bring you the latest information on baby care, real customer baby product reviews, and more. If you're expecting, be sure to create your personal baby registry. And what fun: visit our baby shower idea center for baby shower games, invitations, favors, themes, and planning tips!

Welcome to the world of One Step Ahead!

Find thoughtfully selected products at One Step Ahead to help you and your baby...every step of the way!
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