We know you can buy baby and kids' clothing just about anywhere. But we don't sell ordinary kids' clothes. Our focus is specialized children's apparel that works harder and smarter than everyday kids' clothing, whether protecting children from UV rays or keeping them safer in their cribs. We also bring you hard-to-find items like super-cute preemie clothes.

  • Sun Smarties Baby and Kids' UV Clothing - We're so committed to kids' sun protection, we developed Sun Smarties, our exclusive line children's UV clothing. Find quality kids' swimwear, playwear, shirts, rash guards, and more. All UPF 50+, the highest level of sun protection apparel you can find!

  • Sun Smarties Gear - Find head-to-toe sun protection solutions, including baby and kids' sun hats, sunglasses, swim shoes, and even cabanas.

  • Cozy Cub Baby and Kids' Winter Clothing - We couldn't find kids' outerwear that met all our standards, so we designed our own Cozy Cub baby and kids' winter clothes. It' s all soft, warm, and easy-on, including baby buntings, kids' snowsuits, snow pants, winter boots, gloves, mittens and hats (including our famous kids' fleece!)

  • Preemie Clothes - It's not always easy to find adorable, stylish preemie clothing, but we did! Find darling preemie dresses, caps, sleep sacks, and more.

  • Kids' Sleepwear - Our baby sleepwear isn't just warm and cozy, its intelligent design may protect against SIDS! We offer carefully-chosen baby and toddler sleep sacks, blanket sleepers, and soothing swaddles, plus cute, cozy kids' pajamas.

  • Kids' Footwear - Featuring baby, toddler, and kids' shoes designed to pamper growing feet! See our exclusive kids' footwear—including our signature baby soft shoes—plus slippers, sandals, boots, and more.

  • Kids' Accessories - Find baby hats, bodysuits, clothing extenders, and more.

  • Baby and Kids' Costumes - If you're looking for high-quality baby and kids' costumes that you can pass along or repurpose for dress-up and role play, here you go! Find adorable baby buntings, toddler costumes, and unique boys and girls' costumes for Halloween and beyond.
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